Project 78
In my final semester at Liberty University studying Digital Media: Video, I completed my degree's capstone course. To showcase my abilities, technical
proficiencies, and creative strengths, I dove into a project that included my passion for storytelling, film, and design.
Welcome to Project 78. This project aims to inspire women, create a positive impact, and challenge society's views of women and beauty standards. In the captivating full-length video, 10 women are raw and honest with their struggles of self-image and share an inspiring story of how they are learning to find their worth in Christ. There's an additional social media short that captures of essence of the project and inspires the viewer to further action. I desired the videography to reflect their emotions: raw, abrupt, and natural. Lastly, to include my passion for branding and marketing, I designed a brand image that is centered around the message and advocates for change in how women see their beauty and worth. This project is built to be industry-ready and something that a company can apply to their marketing and social campaign strategies.
This project is near to my heart and captures my skill level in directing, filming, editing, and design work. If you would like to know more behind the message or want to talk about I can apply my skills to your story, send me a message here!
Let's create together,
Christy




Project 78 is marketed towards a younger audience, preferably high school and college-aged women. The campaign touches on the dangers of society's standards, the harmful effects of social media, the lies we tell ourselves, and the ultimate grace and love found within Christ.
